Squar is built around the concept of creating a place for the people of Myanmar to have conversations. With 46% of Myanmar people under the age of 25, Squar targets youth and gives them a voice and a way to share in the digital world.
Squar is free of charge and supports both photos and text. The site offers a variety of content for users to click into, with the topic of “feedback” having the biggest draw. Feedback includes everything from
dating to poetic self-expression. Any content on hacking has proven wildly popular in Squar.
The user base on Squar is predominantly urban-based between the ages of 20 – 35 years, as it’s this group of people who can afford phones in Myanmar. The users are surprisingly very active on Squar between the hours of 1 a.m. and 5 a.m., most likely due to low usage of network at that time. As of early 2014, the Squar community consists of 200,000 members, all conversing and engaging in the Myanmar language.